Date: 10 April 2013 16:49

Auto factory exhibition situation

After experiencing the overall downturn of the electric vehicle market in 2012, dealers are hesitant and auto manufacturers are storing up energy. Therefore, the significance of this year's 2013 exhibition is particularly important!

1. Exhibitors: Yadi, Emma, Gemma, Beilet, Green Energy, Tailing, Xinyi, Okma, Trea, Meili, Fugri Lithium, Black Horse (the above are the cooperation units with our company), Fujida, Ma, Sike, Koshi, Small Knife, Little Bird, Xinlei, Dayang, Zhufengbird, New Continent, Kexun and nearly 100 units;

2. Highlights of the exhibition: medium and large companies pay attention to the road of independent development of models; Overall enterprise product technology level has been significantly improved (decal, paint processing, saddle characteristics requirements, etc.); Marketing conference heavy attack (advertising, marketing policy, etc.); The emergence of electric vehicles (Baojima, Fujita, Shinshinichi, etc.); Exhibition scene gaudy (street dance performance, magic clown, car beauty, etc.);

Exhibitors and living conditions in the same industry

1, this exhibition, as our industry, exhibitors are not too many manufacturers, there are the following:

Electric vehicle category: Yimu (Jumete), Hengchi, Hengli, Pingxiang Yafeng and some local saddle factories;

Bicycle category: Velo, Cionlli (Xiangli), Effete and other enterprises

2, the survival state is not optimistic

Small and medium-sized factories are fading out of the saddle;

Medium and large factories are struggling to move forward;

Other supporting factories are peeking into the saddle industry, planning to move in.

3. We need a new direction

What will Quanfu do when its product design and development capabilities become the only advantage to maintain customers? The supply chain is unstable, the logistics system is imperfect, the supply is not timely, the sample cycle is long, and the sales strategy cannot be timely adjusted according to the market demand. What changes should Quanfu make? When the electric vehicle market in 2013 price war is sweeping, when the customer promotion support of the contact letter faxes, when the big customer hegemony clause is constantly arrogant, in this industry, what choice should we make? We need a new direction, full happiness needs a new direction! Change! Change!! Change!!

This year's exhibition has the following highlights:

1, "strange shape" type saddle more

It is not an exaggeration to say that the strange shape, but also more and more shows that the development of the saddle in the pursuit of continuous innovation at the same time, and the vehicle factory and kit factory, and even the design company for effective resource integration, so as to achieve the optimization of the new saddle products!

Innovation is inevitable! Organic innovation in cooperation with vehicle enterprises is the most effective!

2. Scooter and extreme simple models are too many

Skateboard: Taking Yadi as an example, there are 27 simple models in total. Excluding two concept cars, there are 25 remaining models, among which 7 skateboards account for 30% of the model market share.

Simple models: The price war is due to the emergence of extremely simple models, due to the consolidation of brands this year, the second purchase of cars by consumers and many other market factors. Emma's Qile, Yadi's Dudu Cat and so on!

3. The vehicle promotion trend of kit manufacturers is obvious

At the time of the auto factory's continuous experiment of autonomous style, kit manufacturers are not idle. These kit manufacturers are changing an idea, take out a car, let the OEM see, the eyes are bright, basically just change the logo, the appearance of the color change. Therefore, from here, it is also necessary to establish a joint development strategy with several kit factories!

4. The design company actively participates in the front end of the industry

The fair also featured several design firms: Angle Design, Davey Industrial Design and New Ocean.

The electric vehicle industry is not a sunrise industry, but it is also a huge industrial chain. If you want to survive, you must have different products from the same industry and understand the real needs of customers. In excessive pursuit of product innovation at the same time, but also landing; The integration of resources is inevitable for industrial development. Bicycle direction is an eternal direction and theme.